Overview
An established eCommerce brand needed to control rising advertising costs while maintaining revenue growth.
Challenge
Advertising spend had climbed to unsustainable levels, consuming a growing percentage of revenue. Previous marketing efforts relied on generic agency strategies that failed to account for business-specific metrics.
Approach
A structured testing framework was implemented to rapidly evaluate messaging, creative, and audience targeting. Campaign efficiency was prioritized alongside revenue performance to identify the brand’s optimal scaling model.
Results
Built Through Hands-On Execution: These engagements reflect collaborative work where strategy, execution, and optimization were directly led and implemented as part of senior marketing partnerships.