Overview
A woman-owned wellness and supplement brand struggled to scale paid advertising due to unreliable tracking and inconsistent performance data.
Challenge
Previous marketing efforts lacked accurate tracking, making optimization difficult and limiting confidence in ad performance metrics.
Approach
Tracking infrastructure was rebuilt to create trustworthy data for decision-making. New campaign structures were launched using verified performance signals, focusing on quality traffic and increased average order value.
Results
Built Through Hands-On Execution: These engagements reflect collaborative work where strategy, execution, and optimization were directly led and implemented as part of senior marketing partnerships.