Overview
A wellness entrepreneur with a strong organic audience wanted to scale revenue through paid acquisition and retention marketing.
Challenge
Marketing systems were fragmented across multiple platforms with limited tracking visibility, inconsistent messaging, and no cohesive lifecycle strategy.
Approach
Paid media, email, and SMS marketing were unified into a single growth strategy supported by improved tracking and performance transparency. Customer journey optimization focused on increasing conversion rate, average order value, and repeat purchases.
Results
The brand transitioned from reactive marketing to a scalable, data-driven growth system.
Built Through Hands-On Execution: These engagements reflect collaborative work where strategy, execution, and optimization were directly led and implemented as part of senior marketing partnerships.