FRACTIONAL MARKETING LEADERSHIP

Fractional marketing partner for growth-minded brands

Aligned Marketing & Consulting helps small and mid-sized businesses grow through thoughtful, performance-driven digital marketing by pairing senior-level strategy, hands-on execution, and practical AI integration across paid media and as part of a full-funnel strategy for lead generation and ecommerce.

FRACTIONAL MARKETING LEADERSHIP

Fractional marketing partner for growth-minded brands

Aligned Marketing & Consulting helps small and mid-sized businesses grow through thoughtful, performance-driven digital marketing by pairing senior-level strategy, hands-on execution, and practical AI integration across paid media and as part of a full-funnel strategy for lead generation and ecommerce.

FRACTIONAL MARKETING PARTNER

Senior-Level Strategy. Hands-On Execution. Practical AI.

I’m a fractional marketing partner and hands-on growth partner for small and mid-sized businesses that are ready to take their digital marketing and their use of AI seriously. AI is everywhere, and the businesses that learn how to use it well will be the ones that get ahead. My role is to help you cut through the noise, focus on what actually moves the needle, and build a marketing system that’s both data-driven and sustainable for your team.

+
YEARS OF EXPERIENCE
s
of CLIENTS ACROSS
s
of VERTICALS

Making AI Usable, Not Overwhelming

New tools launch every week, and most teams don’t have the time to test them all or figure out what’s actually useful. I stay on top of emerging AI platforms and features, then distill that knowledge into clear recommendations tailored to your business so you’re not chasing every shiny object.

Strategy

Identifying Opportunities

I evaluate where AI can genuinely save time or improve performance within your existing marketing workflows, so you’re focusing on what actually moves the needle.

Implementation

Recommend + Configure

I recommend and implement tools that fit your stack, from ad creative support to reporting, content, and operational workflows, without overcomplicating your systems.

Enablement

Train Your Team

Your team learns how to use these tools effectively with clear processes they can follow, so AI becomes an asset, not another unused subscription.

Optimization

Integrate + Optimize

I integrate AI into campaigns and dashboards so you gain faster insights and smarter decisions, not just more data.

Services

What I Do

01.

Paid Media Management

02.

Lifecycle & Email/SMS Marketing

03.

Funnel & Website Optimization

04.

Analytics & Dashboards

05.

AI-Enabled Workflows

06.

Systems & Operations Support

07.

Franchise
Marketing

STRATEGIC APPROACH

How I Work

I keep my client list intentionally small so I can stay directly involved in your strategy, campaigns, data, and tech stack.

You work with one experienced partner who understands your marketing end-to-end.

Instead of one-size-fits-all playbooks, I build a tailored growth system that blends proven marketing fundamentals with the right AI tools for your business — while helping your team integrate those tools so improvements actually stick.

STRATEGIC APPROACH

How I Work

I keep my client list intentionally small so I can stay directly involved in your strategy, campaigns, data, and tech stack.

You work with one experienced partner who understands your marketing end-to-end.

Instead of one-size-fits-all playbooks, I build a tailored growth system that blends proven marketing fundamentals with the right AI tools for your business — while helping your team integrate those tools so improvements actually stick.

Testimonials

What My Clients Say

Nick Herrera, CCMO

Nicole is so much more to me than just a marketing partner or a paid media specialist. To me, she is one of the most amazing human beings I have ever met.

Nicole is so much more to me than just a marketing partner or a paid media specialist. To me, she is one of the most amazing human beings I have ever met. I consider her a dear friend and someone who means the world to me.

We have seen some unbelievable times with incredible success, but we have also seen some disheartening and frustrating moments. Through it all, Nicole has never backed away. She always comes to the table with solutions, strong feedback, and outstanding strategies. From integrity to knowledge to humility, she embodies every way you can find success in an individual.

What truly sets her apart is her resilience. Nicole went through a time of unbelievable personal loss and deep heartache. I told her to take time off and do what she needed to do. Yet, in one of the most difficult situations imaginable, she continued to show up. Not because she was forced to, but because she wanted to. That is who she is. She is resilient, humble, driven, and hard working. She cares on a level deeper than anything you could imagine for a business.

If you are wondering who you should work with for consultation or paid media, I recommend Nicole every single day of the week. She will come to the table with brilliant ideas and a solution based focus. I happily, fully, totally, completely, relentlessly, overwhelmingly, and endlessly recommend her.

Cameo Hartson + Jessica Benedict, FACE Colorado

Nicole Mac has been an absolute powerhouse behind FACE Colorado’s growth. She helped us build this brand from the ground up, and in just 15 months we’re on track to exceed $1 million in revenue — a milestone we truly couldn’t have reached without her.

Nicole Mac has been an absolute powerhouse behind FACE Colorado’s growth. She helped us build this brand from the ground up, and in just 15 months we’re on track to exceed $1 million in revenue — a milestone we truly couldn’t have reached without her.

Nicole is responsive, tech-savvy, and deeply strategic. She understands how to leverage social media, paid advertising, and search visibility to make sure every dollar we spend works harder for us. Her ability to navigate platforms like Instagram, Facebook, and Google — from targeting and SEO to audience behavior and ad performance — has kept FACE Colorado consistently in front of the right patients.

Nicole isn’t just our marketing partner; she’s a driving force behind our brand, our voice, and our explosive growth.

Matthew Mosebar, House of Strength

Nicole has been an incredible partner for us at House of Strength in Windsor, CO. She manages both our social media and Google Ads with a thoughtful, data-driven approach that actually moves the needle.

Nicole has been an incredible partner for us at House of Strength in Windsor, CO. She manages both our social media and Google Ads with a thoughtful, data-driven approach that actually moves the needle. She’s thorough, responsive, and constantly adapting strategies based on real performance metrics, not guesses. It’s clear she genuinely cares about our business and long-term growth, and we trust her completely with our digital marketing.

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